Category Archives: Blackness

The corporate world has increasingly capitalized on the lived experiences of Black people and other marginalized groups, using diversity and inclusion as a marketing tool without fully committing to systemic change. From “woke” marketing campaigns to tokenistic diversity initiatives, many companies commodify marginalized identities for profit while failing to address the underlying issues of inequality within their organizations. This post explores how corporations profit from Black culture, the exploitation of marginalized creators, and the gap between performative activism and meaningful action. It also outlines how companies can go beyond surface-level gestures and take true steps towards equality, inclusion, and justice.